Blog Top 5 Features Every Small Business Website Needs


Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged.

The Top 5 Features Every Small Business Website Needs include

1. Information About Your Business: the 5 W’s

When it comes to communicating your business to potential customers, the Five W’s are a good place to start:

Who you are?

What do you offer?

Where can customers purchase your goods and services?

Why is your business important?

When (and how) can customers reach you?

2. User-Friendly Navigation

If a first-time visitor to your website can’t find their way around, they’re not going to stick around long enough to become a customer. Make your website easy to navigate so users can find what they’re looking for.

3. Easy-to-Find Contact Information

Include either a form or contact information on your website for customers who have questions. If users are contacting you through email, make sure you clearly communicate when they can expect to hear back, and then follow through.

4. Relevant, Engaging Content

Whether you’re offering goods or services, having additional related content on your website is a great way to bring in new visitors. Visit forums related to your industry and see what questions users are asking. Use a keyword tool like Google Adwords Keyword Planner to find out what potential customers are searching for online.

5. Analytics Tools

One of the benefits to providing a robust online experience for your customers is that it gives you the chance to learn about them-and adjust your strategy based on what you find. Google Analytics is an easy-to-use tool that helps you learn who your visitors are, and what they’re interested in.

Simply having a web presence isn’t enough in the digital age. Your website isn’t just an extension of your brand-it is your brand. Keeping first-time and returning visitors engaged online will turn them into loyal customers and brand advocates.

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