Blog What does it mean to have an online presence?
As a small business owner, you probably have heard many times that you need to have an online presence for your business.
But what does that really mean?
Basically, it means that potential customers need to be able to find your business on the internet.
There are multiple ways to get your business online and some of them include:
Make sure your business has a great website.
The easiest and BEST way to get found online is to have a great website that potential customers can use to find you and learn more about your business. With a website, you can start popping up in the search results and gaining potential customers who are searching the internet for the products or services your business offers.
Submit your business to industry directories
Chances are there is an online directory that your potential customers are looking at before they find a company that does what you do. If you can get your business listed in this directory, you will increase your chances of potential customers finding your business. Some of the business directories are:
Be on social media
At a minimum you should have an account on each social media platform that is branded to your company. This helps build credibility and provides another avenue for customers to find you online. Don’t forget to put your contact information! Having an active profile on different social media such as Facebook, Instagram, Twitter etc has proven beyond doubt how powerful they can be as business tools
Fill out your Google My Business profile
One of the fastest ways to get found online is to have your Google My Business profile filled out. This will help you show up in local results as people are looking for the services your business offers locally. Unfortunately, many people neglect or do not know much about Google My Business yet it is a great business tool.
These things are just the tip of the iceberg when it comes to getting your business online.
We recommended you just get started! You won’t have a shot at success unless you get started.